Active users gained within eight weeks of launch.
Increase in user retention during the first quarter.
Two Worlds Unite sought to build a video e-commerce platform enabling users to tag products in videos for a seamless shopping experience. Initially developed by a U.S. vendor, the platform failed to cater to the regional market’s unique needs. Two Worlds Unite partnered with Sreejana Medley to redesign and rebuild the platform from scratch.
Sreejana Medley developed Woo Club Version 2 with scalable architecture, multilingual support, and innovative features like gamified user progression and granular search. The platform launched successfully, achieving rapid user adoption and becoming the foundation for future projects.
“We were hugely appreciative of Sreejana Medley’ effort and commitment. The boards were colorful and friendly, with excellent functionality.”
01. Multilingual and Scalable Design for Regional Adaptability
02. Innovative Features for Enhanced User Engagement
03. Seamless Integration with Existing Platforms
The platform supported English and Korean at launch, with the ability to expand into additional languages for other Southeast Asian markets. The platform’s scalability was key to ensuring a seamless experience across diverse linguistic and cultural markets.
The scalable design ensured the platform could handle growth and international expansion without performance issues.
Users progressed through levels, unlocking new functionality based on activity. The tagging feature enabled seamless product linking from YouTube videos. The feature was particularly innovative as it allowed tagging to work directly with streamed YouTube videos, overcoming the limitations of the YouTube API.
Users flagged irrelevant products, ensuring quality and trust across the platform. This crowd-sourced verification enhanced the platform’s overall integrity, as users could help maintain the relevance and accuracy of product links.
Daily backend tasks kept inventory updated, supporting millions of products from the sister Woo Market platform.
Advanced search capabilities allowed users to find specific products and content, improving user satisfaction easily. The granular search allowed users to filter products based on particular attributes, improving user experience and enhancing product discovery.